Dan Deery Motors is a third-generation, family-owned and operated dealership that has served Iowa for over 50 years. And while we've grown quite a bit over those years, we're still a family business with family members and longtime employees "boots on the ground" at the dealership every day.

Our approach is pretty simple: price our vehicles aggressively, be transparent, and make it easy to do business with us. Whether you're walking through our doors or shopping from hundreds of miles away, our team understands that your time matters. We're happy to provide additional photos, videos, condition information, trade values and straightforward answers so you can make an informed decision without unnecessary back-and-forth.

Your Hometown Dealership - Even If We're Not in Your Hometown

We want Dan Deery Motors to feel like your hometown dealership whether you live right here in Waterloo or Cedar Falls, across the state of Iowa, or in one of our surrounding states. While the majority of our customers come from Iowa and neighboring communities throughout the Midwest, we've sold vehicles to customers in nearly all 50 states.

Our location in Waterloo allows us to regularly serve customers from Cedar Rapids, Iowa City, Des Moines, Ames, Dubuque, Davenport and communities throughout Iowa, as well as buyers from surrounding states including Illinois, Minnesota, Wisconsin, Missouri and Nebraska. And if you're too far away to stop in before purchasing, that's okay too. Our team regularly works with remote buyers and can provide detailed photos, walkaround videos, FaceTime or video calls, condition information and assistance coordinating the purchase before you make the trip or arrange transportation.

No matter where you live, our goal is to give you the same straightforward, personal experience we'd give someone who lives right in our backyard.

A Vehicle for Just About Every Buyer

We aren't focused on only one type of customer or vehicle. Our inventory ranges from brand-new Chrysler, Dodge, Jeep and Ram vehicles to nearly-new pre-owned vehicles, trucks and SUVs, and more budget-friendly transportation.

The same is true when it comes to financing. We work with customers who have excellent credit, customers purchasing their first vehicle, and customers working to rebuild their credit. Our relationships with a wide range of banks and credit unions allow us to explore different options based on each customer's individual situation.

Buying, Financing or Leasing - We'll Help You Understand Your Options

Not every customer should buy the same way. Our team has extensive experience with traditional financing as well as leasing, including customers with trades, negative equity, high annual mileage and other situations that may require a little more thought.

Our job isn't simply to tell you what to do. We'll explain the options, answer your questions and help you determine what makes the most sense for you.

Our Reputation Was Built One Customer at a Time

We're proud to have earned more than 3,000 five-star Google reviews, but we're even more proud that those reviews come from decades of relationships with customers throughout Waterloo, Cedar Falls, the Cedar Valley and communities across Iowa and the Midwest.

We're a high-volume dealership, but we never want our customers to feel like just another number.

Whether you're buying your first vehicle from us or you've been doing business with the Deery family for generations, our goal is the same: be straightforward, respect your time and earn the opportunity to do business with you again.